Helping Athletes of All Levels Improve Performance with Chocolate Milk
Lowfat chocolate milk offers an ideal blend of carbs, electrolytes, and hydration that helps with recovery after a workout. Unfortunately, there’s also a perception of it being a “treat”. PWB is helping the United Dairy Industry of Michigan position the beverage as a recovery tool for athletes of all levels – from world-class swimmers and professional basketball players to amateur runners and even kids. We’ve developed a series of TV commercials that highlight the benefits of lowfat chocolate milk for all levels, sports, and ages. We’ve also helped with a campaign to welcome world-champion swimmer Allison Schmitt home from Rio, while building the brand in a key market through out-of-home advertising.