United Dairy Industry of Michigan

Helping Athletes of All Levels Improve Performance with Chocolate Milk
Lowfat chocolate milk offers an ideal blend of carbs, electrolytes, and hydration that helps with recovery after a workout. Unfortunately, there’s also a perception of it being a “treat”. PWB is helping the United Dairy Industry of Michigan position the beverage as a recovery tool for athletes of all levels – from world-class swimmers and professional basketball players to amateur runners and even kids. We’ve developed a series of TV commercials that highlight the benefits of lowfat chocolate milk for all levels, sports, and ages. We’ve also helped with a campaign to welcome world-champion swimmer Allison Schmitt home from Rio, while building the brand in a key market through out-of-home advertising.