Study Finds Majority of People Conduct Research Online

Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect‚ “first impression”. You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online.

One of the best ways to get visibility online is by getting your website to show up in Google. Google is the undisputed leader in search, accounting for nearly 67% of all U.S. searches. Bing is a distant second at 28%. And Yahoo? Their market share is 15%.

It’s absolutely critical that businesses be found when consumers look online. If your business cannot be found by Google, you are missing out on being found by customers. A good SEO strategy can help boost your rankings in Google and get your business noticed. There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. But you first need to start with the basics by having a solid SEO strategy.

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