Search Engine Marketing

Search Engine Marketing
Getting found by search engines is a critical element in demand generation. In this busy time, how do people find the things they’re searching for? They “Google it”, of course! Attracting traffic through search engine marketing – whether paid or organic – is equal parts art and science.  At PWB, we understand both. From how to build ads and listings that help you resonate and stand out, to developing targeting strategies that get you top billing.

Search Engine Optimization (SEO)
SEO is the foundation of a solid search marketing program. Its inherent advantages are many. Organic search results are FREE. They’re more credible with searchers. And, they even help make your paid campaigns more effective. We can organically optimize your website for strong search-engine results, utilizing keywords and phrases that connect you with customers, and ensuring the even the smallest technical details that can dramatically boost your results are employed.

Search Engine Advertising
Pay-per-click advertising campaign revolutionized online advertising. It presented the first genuine opportunity to precisely and accurately target, to A-B test offers, and so much more. As the discipline has matured, the challenges have increased, but so have the positive outcomes. From keyword selection and testing ad copy to identifying conversion opportunities and performance tracking. We are Google AdWords Certified Professionals. We continually pursue the latest tactics and techniques to ensure your program stays strong and maximize your campaign ROI.