A Special Demand Generation Program for a Unique Organization
Peckham is a nonprofit community vocational rehabilitation organization. They’ve built a range of successful businesses based on harnessing a workforce with a disability. We love everything about Peckham – the people, the workplace, and their mission. Initially, PWB helped Peckham sharpen and focus their brand position to more directly connect with target customers. We’ve also done packaging design for their organic produce.
In recent years, we’ve been helping them to recruit employees in a tight labor market who have a Federally qualifying disability. We’ve done this through a tightly integrated program and solid, impactful creative products. Our multi-channel outbound program is targeted to locations in Michigan, Arizona, and Iowa and ties together out-of-home, digital, and other vehicles to target potential employees and their friends and family. In addition, the varying nature of contract needs means that we have to get into markets quickly to help fill positions.