Integrating Social Media Channels

Saw an excellent example of using one social media channel to fuel another. And a contest to further drive results. I’m a big fan of the band Dropkick Murphys (you may know them for the song “Shipping Up to Boston” in the film “The Departed.”). I follow the fan page on Facebook and saw a post to win an iPad2.

What an impressive, strategic use of two social media channels! To be entered to win, you simply need to re-tweet all 13 count-down tweets until their new album’s release date. Brilliant! This works on so many levels. It builds Twitter followers, and it virally expands buzz leading up to the album’s release date. One of the sharper social media promos I’ve seen. And, as a fan, it makes me even more excited to go see them live next week!

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