PWB is in the midst of creating several storytelling videos, and we’re finding some common themes and issues emerging. Here are a few recommendations for crafting a successful storytelling video.
- Get your story straight – if you haven’t really figured out the messaging for your product, service, or company, you can spend a lot of wasted time wandering in the wilderness.
- Understand how it will be used – storytelling videos are an excellent asset in an integrated demand generation program. Taking a step back to see where your video(s) will fit in the buyer’s journey is always helpful. This helps you stay on-message and focused on the viewers felt needs.
- Keep it simple – the goal here is simple; to help people quickly “get it” – emphasis on “quickly”. A good storytelling video should be less than two minutes long. Stay focused on that goal.
- Bite-sized chunks – two minutes is a surprisingly short amount of time. More complex stories may need more than one video. One of the projects we’re working on is a three-part series. This really enables us to tell the story in meaningful increments. It also gives our client more assets for their demand generation program.
- Picture = 1,000 words – use both the visual and narration elements to say more than you could by using just the narration. Some concepts are easier to see than talk about.
At PWB, these are all key elements in our process as we craft your story. Have a complex concept that you want to quickly, simply, and effectively communicate to key audiences? Let’s talk!