Facebook Targeting – Improved User Engagement

Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.

Facebook Targeting

By targeting your Facebook posts, there actually may be engagement improvement.

The option allows for a wider range of options, targeting a post by gender, relationship or educational status, age, location and language instead of simply language or a location. Certainly in choosing to target the search parameters are narrowed, however if used wisely, it may have a big impact on user engagement and post interaction.

The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Need help navigating the waters of running your social media platforms or Facebook ads? We can help, give us a call at 734-995-5000.

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