Facebook Ads In Your Inbox

Fear not, it’s really not the end of the world, however it may be the end of an era. Or is it the beginning of another? Facebook is trying REALLY hard to make some money, and has implemented changes that allows YOUR Messages inbox to be monetized – Yes that’s right, they are beginning to sell your inbox to the highest bidder. Enter the “Inbox delivery test.”

On an announcement in Facebook, the marker has said the following:

“Facebook ads are designed to get the most relevant messages into your Inbox and put less relevant messages into your Other folder. We rely on signals about the message to achieve this goal.

Some of these signals are social – we use social signals such as friend connections to determine whether a message is likely to be one you want to see in your Inbox.

Some of these signals are algorithmic – we use algorithms to identify spam and use broader signals from the social graph, such as friend of friend connections or people you may know, to help determine relevance.

Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with.

Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.

This test is designed to address situations where neither social nor algorithmic signals are sufficient. For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.

This message routing feature is only for personal messages between individuals in the U.S. In this test, the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week.

We’ll continue to iterate and evolve Facebook Messages over the coming months.”

If you are a marketer. This may be really GREAT news! If you are an individual that thought Facebook was safe from messages like this – well things are a changing. Marketers will now be able to PAY to assure that everyone and anyone will see their messages.

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