PWB Has Moved

Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street. Hopping back and forth to check on progress in the new diggs was a big deal, especially through the bitterly cold weather we had!

Please use our new address for future mailings. Our phone number will remained the same!

PWB Marketing Communications
2750 S. State St., Suite 4
Ann Arbor, Michigan 48104
734.995.5000 general

Creativity Comes in Many Forms

Just wanted to take a moment to give props to PWB Sr. Art Director Keith Kopinski. Over the past few years, Keith’s taken to sculpting professionally on the side. With some training from some long-time industry folks, he’s been able to break into crafting sculptures under license of comic book super heroes and villains. These sculptures are then transformed into limited-run collectible resin statues and sold through specialty dealers.

We’ve seen Keith’s talents grow as he pushed himself to learn and get better. He’s continually tackling new and more complex challenges. Plus, seeing these things take shape as he sculpts at lunch is just COOL. Everyone here is always enjoying what he’s up to next.

Why do I mention this? Well, I’m a firm believer that you can’t get good creative from people who aren’t diverse and interesting. That’s why at PWB we encourage passions. I find we use those passions to get re-charged, inspire us on client projects, and help us learn as creators. See more of Keith’s work on his blog:

Camo – the new Black?

Sometimes the blog will be professionally relevant, sometimes it won’t. Part of our goal is to give our viewers a little peek inside the heads of PWBers –  scary though that can be. We hope you find it fun, interesting, and educational. Sometimes even all three.

Have you noticed how camo seems to be the new black? It’s everywhere – not just Cabela’s. Roll into the back-to-school section of your local Target, and there it is. Once the province of the military and the hook-and-bullet crowd, now it’s trendy high fashion. And it’s just been an organic process as the camo “brand” expanded into everyday life.

Personally, as a fan of camo since my junior high school skate punk days, I applaud this trend. Camo goes with everything, makes a statement, and is just a little more interesting than khakis. Sadly, I can’t seem to fit it into my workplace wardrobe – the Henry Rollins look just doesn’t work for me.

Next time something brilliant and insightful. I promise.

Is Creativity on the clock?

We get out of bed, wipe our eyes, and head to work every day. We fume at the same intersections, get stuck in the same traffic jams – our daily routine. Once at the office, we attempt to unleash our creative fury during the five day work week . Yet what makes us unique is that after the 5:00 pm whistle blows, seeds of ideas often explode into powerhouse campaigns.

It’s in these times between work and sleep that creative genius flows from the right side of the brain. The ideas that aren’t forced and come from outside experiences are some of the best. Creativity is in these experiences unique only to you. The thirty seconds before you sit down to bench-press, when your focus should be on protecting your sternum from being crushed. It’s while you are peddling your bicycle from Ann Arbor to Dexter in ninety-five degree heat. Or while you are half asleep and strapped in a tree stand hoping that some antler will wander beneath you. It is in these spaces that genius is born.

The point is that creativity is not something you can turn on and off between eight and five. It is with you twenty-four hours a day, seven days a week. Time spent at work is 90% experimentation, and execution of ideas into a format that will dazzle your clients and deliver results.

People always say don’t take your work home with you. The fact is — we can’t help it. What’s more — we welcome it. We all like the fact that our next big idea could be one mile down the road to the soundtrack of roaring motorcycle pipes, or on the slopes of a double black diamond.