WordPress is an amazing and popular tool for web site creation. So popular in fact, that WordPress sites currently make up over 29% of ALL sites on the web. It’s a powerful tool in the hands of capable developers and has allowed us to create sites that have a rich and impactful online presence for […]
I’ve seen a zillion different definitions of a brand but one of my favorites is: “Your brand is everywhere you touch a customer, prospect, or influencer.” Sadly, I don’t know who this quote came from. But it really aligns well with our philosophy here at PWB. It’s easy to think your brand is just your […]
In recent months, we’ve run into multiple clients who bought poor web sites. Most weren’t very web site savvy (and, really, how many people are?) were approached by a “specialist” who focuses on their industry. These firms promise expertise in and prices that seem too good to be true. Unfortunately, in most cases many of […]
In my first “real” job, my boss (head of sales and marketing) once said, “If you go on a sales call and they buy something, it’s sales. If they don’t, it’s marketing.” I’ve spent much of the balance of my career trying to counter that perception. Once upon a time, sales and marketing were more […]
Referrals are the headwaters of lifeblood for an agency – new business. We greatly appreciate our solid clients, but to survive and thrive, an agency needs new clients. Agency network Second Wind tells us that most agencies average 15% per year in lost billings due to client turnover. What this means for us is a […]
Recently I had the opportunity to participate in a panel discussion at the Eastern Michigan University Center for Digital Engagement. The topic was “The New Face of Branding” with an emphasis on how digital has changed branding. As I was considering my remarks, I realized that digital really has changed the face of branding, but […]
Pity the poor Contact page. The most valuable place on your entire web site – yet often the most overlooked. I’m stunned by how little thought people put into this page. Some want a simple “whaddya’ want?” form-to-e-mail fill in. Others put a little more thought into it, but not much. Mostly, they’re designed for […]
Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family […]
While I was attending the Digital Summit Detroit last week, the topic of white space came up in a few presentations. Meanwhile in some projects at the agency we had some discussions with clients who wanted to fill every available square inch. Early in my career, I was taught that white space wasn’t what was […]
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, […]