I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing. It’s not as challenging as getting client testimonials, however it can help validate their products and services. There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent.
Not long ago I posted a review to Google Maps. While I generally liked the local physician, I was dissatisfied at how they handled a recent interaction. Guess what? The business read my comments, and responded with a hand-written note. Later when they found a small balance that I should have paid, they waived the fee. Want to know what I did? I went in and edited my review to tell others what the business had done!
I know several friends that live and die by business reviews of local bars and restaurants. They won’t go to an establishment with un-favorable reviews!
Have you ever searched to see what others are saying about you?
There may be industry specific sites applicable to your business so be sure to consider those, however you should also be aware of where your clients are looking for you. Check out your referring sites through your analytics. Generally speaking though, here are a few places you might consider soliciting business reviews from clients:
Do you check on your business reviews? Do you have any posted? Are they favorable or non-existent? Ask for opinions and monitor them – It’s a great way to attract new clients!