Meet the PWB team
Sean Hickey

Sean Hickey

C.O.O

Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation – whether developing strategies and creative, or deploying systems for metrics. His passion is for truly integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.

When he‘s not here, you can usually find Sean outdoors – fly fishing for steelhead and trout, skiing, cycling, hunting, sport shooting, grilling, or pursuing some other passion. Read more about these adventures and the gear that fuels them on Sean’s blog www.getout1.blogspot.com/

Sean holds bachelor‘s and master’s degrees from Central Michigan University and is an avid Chippewa Football fan.

Steve Peterson

Steve Peterson

Chairman

Steve‘s done a lot of a lot of things - sales, publishing, marketing, advertising. But his true gift is fine-tuning businesses to achieve their real potential. At PWB he’s responsible for seeing that all aspects of finance and administration run smoothly.

Through the wonders of technology, Steve spends much of the summer months working from his cottage in serene Northern Michigan, with breaks for relaxing and searching for good food and great wines. Steve holds a bachelor’s degree from the University of Michigan and completed significant work toward an MBA (but decided to focus on running businesses instead).

Ron Bizer

Ron Bizer

Design Director

With over 30 years with PWB, Ron‘s a steady (and talented) creative hand. A prolific idea generator, he’s usually sketching ideas while in the meeting with the client. Ron’s easy going style and quick dry wit keep working with him fun.

But it’s not all business - twice a month Ron warps to an undisclosed location in South East Asia in his garage built flying saucer for the "Art and Eclecticism Talks". Here over malted guava bean cocktails, discussions may range from monster shirts and Odd Rod trading cards to the transcendental quality of pinhole photographs. Ron attended College for Creative Studies and earned a bachelor s degree from the University of Michigan.

Keith Kopinski

Keith Kopinski

Senior Art Director

Michigan‘s strongest designer - literally, Keith has bench pressed over 430 pounds. But beneath a body of steel, there’s a gifted artist who brings creative excellence and technical expertise to his work. Whether online, print, advertising, or his incredible original illustrations and sculptures, Keith’s talent and work ethic delivers every time. Outside the office Keith is probably cruising on his motorcycle, out in the woods looking for that next big buck, or sculpting licensed, collectible, comic book statues and maquettes.

Keith earned a Bachelor of Fine Arts from Adrian College, as well as gaining in depth technical skill through WCC’s Graphic Design Technology Program.

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