Marketing Strategy: Setting Your Course for Success
Developing a marketing strategy can seem overwhelming. Many clients don’t even know where to start. Others have a business plan, but struggle to turn it into a marketing plan. PWB can help.
Every client and marketing challenge is unique – there’s no one-size-fits-all marketing strategy. Our approach starts with looking at your business objectives, your specific brand qualities and challenges, and your target markets. Once we understand these elements, we help you use them to develop an actionable plan, complete with suggested metrics and milestones to measure success.
While every situation is unique, we generally recommend a Marketing Strategic Plan, coupled with a Tactical Implementation Plan. The former identifies key objectives, while the latter details the who, what, where, when, how, and costs of implementation.
Some clients want even more – for example competitor spending analysis, web site and social media audits, or focus group research. We’re fully equipped to handle everything from a plan built from the ground up to providing input to an existing plan.
The process and the outcomes will be different for everyone. We’re happy to talk to you about your specific challenges and needs. Your marketing strategy ultimately drives your branding, content, and communications. Contact us so we can learn more about your situation and recommend a course to success.