PWB Helps Kasperek Optical Create a Whole New Space

Company Branding

Today’s independent optical retailers face incredible competitive pressure from big chains, forcing many to be less profitable and give up market share. Industry leader Kasperek Optical saw a better way. They turned to PWB to help bring new branding to life and develop tools to help both retailers and consumers understand the program and its benefits. The new brand marketing program centers on a simple premise — one low price for both a standard glasses frame and a sunglass frame. Good for the retailer. Good for the consumer. PWB started with a simple, thought-provoking name. Then we developed key messaging and high-impact logo. We’ve also developed sales literature for both retailers and consumers.

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