New Facebook Admin Changes

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner.

Facebook Page Administrator

Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This allows the Facebook Admin to view only the content for that Facebook Page including the Wall for that page. In doing this Page Admins will know they are on that page by how the name appears at the top. It clearly indicates what Facebook Page being viewed and worked on. This will allow the Facebook Admin to also view who posted comments (#2) on the wall should there be several Page Admins.

In 2011, Facebook introduced the option to post on a Page as an individual or on behalf of the business or group the Facebook Page represented. This was done by clicking a link at the top of the page to either post as “PWB Marketing Communications” or, as in my case, as “Tammy Mayrend”. Pages now automatically post as the page you are administering for.The toggle link at the top of the page is no longer visible. In posting this way, I still see some personal content, the user can still see their name and profile icon, however when typing in the content field, the update posts as “The Page” (#1).

I know, terribly exciting, so what are the Facebook Admin changes? This is where I get a little excited. I work with multiple Facebook Pages with several of the Pages having multiple Page Admins. Sometimes posting to a Page is challenging to those who don’t post  often. I know many Page Admins who struggle with Liking and Commenting on posts without clicking over. In essence they “Like” and “Comment” as the Page and forget to toggle over to “Like” or “Comment” as themselves. This latest Facebook Page change, helps those sometimes users.

The change I noticed is this:

See the little drop down arrow above the comment field? It allows Page Admins to choose to “Like” or “Comment” as themselves OR for the Page! Such a silly little thing to get geeked about but it sure does make life a little simpler.

And before you ask, no, this is still not the case for those administering sites through mobile. I signed into the Facebook Pages App and that option is not there. I know many Page Admins that struggle with this since mobile is how they access Facebook 90% of the time. This Facebook change appears only to be for desktop users.

So Facebook powers-that-be, can we make this change for mobile platforms as well. If not for the Pages App, then at least for Facebook mobile.

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