Because Churches Need Marketing, Too
In one form or another, everyone needs marketing. And, churches are no exception. As church membership declines across the country and donation levels slip, communicating the unique personality of a church and its need for support becomes critical. The leadership at First Congregational Church of Ann Arbor recognized this, and their need for professional help to build a brand that would address these issues.
We began by reviewing market research and meeting with leadership to help craft a focused, differentiated brand for FCCA. With that complete, we began development of a strategic marketing plan. This lead to a solid creative platform, implementation, and even help developing program metrics. We’ve helped the church with an advertising campaign, becoming more active in social media, a new logo and signage, and so much more.