QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. According to Wikipedia:
A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.
Need three reasons why we love QR codes
Reason #1:QR codes easily bring online content to the offline world. QR codes placed in magazine ads or outdoor billboards make it easy for a person to visit a marketer’s website to get more information. Instead of stopping and typing in a lengthy web address on a tiny smartphone keyboard, a person can simply snap a photo of the QR code and be taken automatically to an online destination. It’s smart and easy.
Reason #2: QR codes are trackable. The technology is able to measure how many people scan the QR code. Furthermore, some service providers also have the capability to report on general location and time. Imagine having this data to optimize your offline campaigns. Bear in mind, the data is anonymous and cell phone numbers are never tracked.
Reason #3: QR codes enhance traditional offline campaigns. A business-to-business company selling automation control systems can use a QR code to trigger a video showing the features and benefits of the product. A local bank can put QR codes on their printed promotional materials to connect customers to their mobile website or landing page with a special offer.