Entries by Sean

4,356 Channels and Nothing On

In recent years, there’s been tremendous buzz regarding the rise of social media as a marketing tool. Many have championed them as the future of marketing communications (mostly the self-appointed gurus of social media marketing). But the reality is, this phenomenon isn’t really anything new –  there’s ALWAYS something new in the zoo when it […]

No, Much Different

Years ago we shared an office building with one of our largest clients. Upon returning from lunch a couple of us found a comp we’d delivered to the client the day before on the front desk. On the front cover was a Post-It note that read: No, much different. This incident, which happened over a […]

Renewal

I love the New Year. It’s a fresh start. New beginnings. A clean slate. Whatever you choose to call it, it’s a chance to learn from the past and put that to work creating success. Like many businesses, 2009 is one year we at PWB are happy to see in the rear-view mirror. We survived […]

Brave New World

If you’re considering a technology shift in your product, take a moment to consider something most companies don’t – your customers. When I worked for a large chemical company years ago we were always changing some formulation without considering that many of our customers had optimized their processes for a modulus of X when running […]

Story Telling

During a recent meeting with a partner we were discussing the shifts in media, the rise of social media, our thoughts on a print resurgence and more when I realized – it’s about the story, not the channel. With apologies to Marshall McLuhan, the medium is NOT the message. Yes, the medium influences how you […]

Balanced Diet

With the tightening economy and increased focus on ROI, we’re seeing a number of folks forget that integrated marketing is a real response to buyer behavior. Potential buyers make a journey from awareness to consideration to purchase. And they use media differently at every stage. So when you’re tempted to shift your entire spend into […]

Thank You.

I was talking to a friend the other day about the importance of feeling appreciated in my decisions on where to spend my money. Consistently, I find I patronize places that show me they value my business. Which got me thinking about how that applies to our business here at PWB. We try to be […]

Be Different. Be Simple.

Just returned from a major industrial trade show in Chicago. It was interesting to see some things surprisingly it seemed a pretty healthy show. One big takeaway was the benefits of two things: 1. Being different. 2. Being simple and direct with your message. Blue and grey are the new business camouflage. What was once […]

Social Media: Should or Shouldn’t I?

LOTS of buzz in marketing about social media – Twitter, Facebook, blogs, YouTube. Seems like everyone wants to talk about these channels lately. For business-to-business marketers, I must admit I’m skeptical about many of these tools. I hear lots about Twitter, but find it rather hard to imagine what it could do for b-to-b branding […]

Let’s Get Small

In the current economic correction/downturn/recession, I see an alarming trend. The biggest organizations seem to be the most effected – GM, CitiGroup, Bank of America. Something I’ve noticed is that bigger organizations seem the most disconnected, both from their customers and from themselves. All the layers and functional roles seem to cloud people’s thinking and […]