Entries by Sean

Integrating Social Media Channels

Saw an excellent example of using one social media channel to fuel another. And a contest to further drive results. I’m a big fan of the band Dropkick Murphys (you may know them for the song “Shipping Up to Boston” in the film “The Departed.”). I follow the fan page on Facebook and saw a […]

QR Codes – true Demand Generation for print media?

You’re starting to see them everywhere‚ those goofy-looking bar codes. While it would be easy to write them off as a new-fangled gimmick, they have a real place in an integrated demand generation campaign. A challenge of utilizing non-online media in the past was the ability to direct traffic to a campaign-specific landing page. Previously, […]

Don’t Make This Business Mistake on Facebook

Facebook rolled out a new service a few months ago called Facebook Places.With it, Facebook is taking on Foursquare by offering a location-based business check-in tool. Like Foursquare, Places lets people share their whereabouts with their friends by “checking-in” to a business using their mobile phones. Whether it’s a cool tool or a creepy way […]

Hocus Focus

I’ve run into three examples in as many days of companies with fundamental business (and marketing) problems tied to a lack of focus. Unless you have a GIGANTIC marketing budget, you can’t be all things to all people all the time. I spoke at a local manufacturing symposium recently and this was one of my […]

Power(less) Point

I sat through not one, but TWO genuinely awful presentations from good companies with solid products this week. This was a good reminder of a blog topic – effective use of PowerPoint. As a former college speech instructor, I would remind you that PowerPoint is a tool, it isn’t your presentation. A good presentation tells […]

Think it Through

As marketers, it’s our job to get inside people’s heads to figure out how to attract their attention and then match our product/service’s attributes to their needs. We spend a lot time thinking about what triggers and what impedes actions. How does a prospect go from awareness, to consideration, to selection? A new Comcast ad […]

R-E-S-P-E-C-T

A teammate and I have been discussing respect and professional courtesy lately. Things we would have both thought common courtesy seem to have fallen by the wayside with more regularity lately. This seems to mostly happen in new business situations. And I’m not talking about outbound cold-calling. By this, I mean situations where we’ve been […]

What Kind of Demand Are You Generating?

During a recent Marketing Roundtable presentation I moderated, one of the presenters touched on the idea of bad customers. His argument was that not only do bad customers consume valuable resources, they ultimately are significantly less profitable than good ones. This premise set me wondering – are you chasing the GOOD customers? Or are you […]

Be Brave

Need to get noticed with a small media budget? Competing against entrenched competitors with huge market share? As my friend John Lichtenberg, Marketing Dude Extraordinaire for Wash College wisely says, “Be brave.” If you’ve seen John’s ads, you know what he’s talking about. This creative platform redefines the ordinarily poor world of educational marketing creative […]

There Is No Try

Demand Generation (DG) is a simple construct – a set of marketing activities that integrate, coordinate, and lead prospects through the buying journey. But, it’s a holistic, systems-based approach to marketing. Simply implementing a portion of a DG program will cripple its effectiveness. With DG, you’re either all in or you’re not. As Yoda said, […]