Entries by Sean

Own Your Assets: Avoid Domain Transfer

I’ve been meaning to write this blog for quite some time. A recent painful experience reminded me that I really needed to get it out there so others can learn. Over the past year or so PWB has moved to STRONGLY recommending to our clients that they own their URLs. We’ve seen far too many […]

Tangled Web – Website Trends

In case you’ve been living under a rock, a lot changed this year in website trends. We’ve seen some interesting tactics and tendencies. What’s next? Who knows – but I think everyone should consider catching up with what is. Here are a few of my observations from 2015: Web sites are getting simpler; this one […]

Blogging – Be Your Brand

Successful blogging seems to be one of the biggest challenges we see for many marketers. But in my opinion blogging is one of the most valuable activities an organization can do. It’s a chance to dig deeper than you would on your web site, or in other social media channels. You can establish real domain […]

Catch on Command: Demand Generation

A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. I remarked that I wished it were that simple (well, in reality, I don’t – the chase is a big part […]

Like Looking at Montana through a Keyhole

Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. 2014 is predicted to be the year more people access the web via a mobile connection than do so from a fixed […]

Channel Your Marketing Efforts

Over the years, PWB has worked with a lot of clients with independent sales channels. Whether Value Added Resellers (VARs) in software, manufacturer’s representatives in manufacturing, or independent agents representing insurance companies, independent channel situations present unique challenges. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. The […]

Know Your Audience: Advertising Fail

A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Yes, it probably gets your attention. Many people I’ve shown it to outside the advertising and marketing world found it funny and some even called it “effective”. But in my holistic view of marketing, this […]

Some Basic Branding “Don’ts”

Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted […]

Keep Your Eye on the Ball

Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark? Do I rename at the same time? All of these (and more) are […]