Entries by Amy Wiseman

When Branding Strategy and Product Don’t Align

Being interested in both food and marketing, I’ve recently been fascinated by the emerging story that that Mast Brothers Chocolate out of Brooklyn is not truly the bean-to-bar manufacturer they’ve claimed to be. Helmed by a photogenic pair of bearded brothers, Mast Brothers serves up an inspiring origin story of an apartment-based start-up making it big. […]