Entries by Keith

Three Reasons to Love QR Codes

QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. According to Wikipedia: A QR Code is a two-dimensional […]

What does it look like?

A couple of weeks ago I had an interesting coincidence of ideas. On my morning ride to nowhere (my elliptical trainer) I was reading Sway: The Irresistible Pull of Irrational Behavior. The authors told an interesting story of how Joshua Bell, the brilliant young violinist was in the subway, opened his violin case, which held […]

Is Creativity on the clock?

We get out of bed, wipe our eyes, and head to work every day. We fume at the same intersections, get stuck in the same traffic jams – our daily routine. Once at the office, we attempt to unleash our creative fury during the five day work week . Yet what makes us unique is […]