If you’re like many of us who have been around for a while (I’m pushing four decades as a marketer), you’ve noticed that the old standbys aren’t working as well as they used to. Somewhere along the line, the web changed things. In the old days, when you wanted to market a product or service, […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Keith contributed a whooping 73 entries.
Entries by Keith
The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. Titled “The World’s Most Valuable Brands: Who’s Most Engaged‚” the report ranks the Top 100 global brands in terms of their social media participation. The report claims to […]
At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various forms of discipline, so here are some thoughts on the disciplines of successful demand generation. A Disciplined Point of View […]
Everyone knows that the web is the place to go to find a business. Any client that comes to us knows that to have legitimacy for their business, they’ree going to need a web site that looks professional and stands out in order to get them noticed on the web. Some clients have a generous […]
Charlie Sheen seems to know a thing or two about marketing. Take a close look and you’ll see an odd brilliance to his wacky madness. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts. Create a spectacle. Do you remember that one car commercial showing interior and exterior […]
Facebook is making some widespread changes to their Pages, making business pages behave and appear more like personal pages. By and large, the changes are positive. Page admins can voluntarily opt-in early or wait until March 10 when Facebook will automatically upgrade each Page. Bear in mind, once you opt-in early, you cannot go back […]
Online video is a tremendous communications tool and a powerful way to promote your brand. It’s a great way to create instant credibility, reach many people with minimal effort, and “show” instead of “tell”. Plus, it’s not as expensive as you’d think. Online video consumption is exploding. Nearly 85% of the U.S. Internet audience views […]
For most of our assignments, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. The problem with coming up with a domain name isn’t the registration process. It’s fairly inexpensive […]
Want more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. So, carefully choose who you follow (making sure you share common interests) and begin building a rapport with them on […]
QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. According to Wikipedia: A QR Code is a two-dimensional […]
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