Entries by Keith

Six Ways to Create Video Content to Last All Year

Online video is a tremendous communications tool and a powerful way to promote your brand. It’s a great way to create instant credibility, reach many people with minimal effort, and “show” instead of “tell”. Plus, it’s not as expensive as you’d think. Online video consumption is exploding. Nearly 85% of the U.S. Internet audience views […]

Five Tips in Choosing a Perfect Domain Name

For most of our assignments, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. The problem with coming up with a domain name isn’t the registration process. It’s fairly inexpensive […]

Gain More Twitter Followers

Want more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. So, carefully choose who you follow (making sure you share common interests) and begin building a rapport with them on […]

Three Reasons to Love QR Codes

QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. According to Wikipedia: A QR Code is a two-dimensional […]

What does it look like?

A couple of weeks ago I had an interesting coincidence of ideas. On my morning ride to nowhere (my elliptical trainer) I was reading Sway: The Irresistible Pull of Irrational Behavior. The authors told an interesting story of how Joshua Bell, the brilliant young violinist was in the subway, opened his violin case, which held […]

Is Creativity on the clock?

We get out of bed, wipe our eyes, and head to work every day. We fume at the same intersections, get stuck in the same traffic jams – our daily routine. Once at the office, we attempt to unleash our creative fury during the five day work week . Yet what makes us unique is […]