I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Keith contributed a whooping 70 entries.
Entries by Keith
“It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ~J. K. Rowling While watching the Blood Moon eclipse this morning I was reminded about an experience I had this past weekend. Perhaps […]
Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there used to be a little clock icon at the bottom left of the post field. When […]
I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key […]
Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” Within the last few days though I have noticed Facebook Admin changes that […]
Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No […]
Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. While many companies do offer the Opt In feature for list management, they don’t always allow users to choose their desired path. The […]
Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard and I began to feel like the […]
Apparently this bears repeating – KNOW your audience. This sign posted outside a contractor supply store that advertised an “Ex-wife sale” was taken down after drawing controversy. Is this an advertising win or fail?
Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship. I have begun to realize though that negative comments are becoming all too common. Like children fighting one another, it is spiraling out of control and is often something that doesn’t get remedied easily. […]
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