Entries by Keith

Content Calendar for Content Marketing

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key […]

New Facebook Admin Changes

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” Within the last few days though I have noticed Facebook Admin changes that […]

Social Media Tweetable Facts

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No […]

List Management: Tips to Best Manage your Campaigns

Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. While many companies do offer the Opt In feature for list management, they don’t always allow users to choose their desired path. The […]

When Advertising Fails

Apparently this bears repeating – KNOW your audience. This sign posted outside a contractor supply store that advertised an “Ex-wife sale” was taken down after drawing controversy. Is this an advertising win or fail?    

Internet Trolls and Blog Censorship

Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common. Like children fighting one another, it is spiraling out of control and is often something that doesn’t get remedied easily. […]

Marketing: How Do You Sell?

I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel […]