Entries by Keith

Understanding CTR vs. Conversion Goals

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been […]

Marketing Failure Should Not be a Dirty Word

“It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ~J. K. Rowling While watching the Blood Moon eclipse this morning I was reminded about an experience I had this past weekend. Perhaps […]

Facebook Scheduled Posts

Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there used to be a little clock icon at the bottom left of the post field. When […]

Content Calendar for Content Marketing

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key […]

New Facebook Admin Changes

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” Within the last few days though I have noticed Facebook Admin changes that […]

Social Media Tweetable Facts

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No […]

List Management: Tips to Best Manage your Campaigns

Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. While many companies do offer the Opt In feature for list management, they don’t always allow users to choose their desired path. The […]

When Advertising Fails

Apparently this bears repeating – KNOW your audience. This sign posted outside a contractor supply store that advertised an “Ex-wife sale” was taken down after drawing controversy. Is this an advertising win or fail?    

Internet Trolls and Blog Censorship

Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common. Like children fighting one another, it is spiraling out of control and is often something that doesn’t get remedied easily. […]