It’s a new year so it is not surprising that businesses may be considering new marketing techniques to capture a desired audience. Today I want to share some thoughts on starting new online ads, specifically creating a new AdWords campaign. The biggest challenge is often simple – where to start? Will my Google AdWords ads focus on […]
In January we predicted that website hacking would up-tick in 2015. That really was not much of a prediction for the year, since cyber attacks have been trending for some time. There has been much more hacking than we would have liked to have seen though. “Here we are a year later, and looking back it’s […]
I’m a big fan of Detroit. I love its gritty, get-it-done, Midwestern style. The tremendous legacy of manufacturing. And just spending time in the City. I’ve never shied away from telling people I’m from the Detroit area when I travel. Even though I didn’t grow up in this area, my family has strong roots here. […]
Been thinking about online engagement a lot lately. I’ve had a few clients who wanted to increase online engagement, especially using social media. That’s a noble goal, but ultimately a bit like jousting at windmills. What is online engagement? Likes? Shares? Comments? Re-posts? Sure, it’s probably all that. But do those things build brand loyalty. […]
Does someone need support for sagging kankles? This example of digital advertising is a good reminder that before running ads, there are several key things to consider: How many characters are available in the title line? How many characters are available in the ad copy? How many lines of ad copy will be visible? How […]
I always check into my client Facebook accounts first thing in the morning. Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. This morning at 6:30 a.m. I noticed a post on one of the social media sites I follow, it mentioned a large […]
Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures. Those predators who create a feeding frenzy in an effort to scare businesses into buying […]
Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t […]
I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, […]
Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street. Hopping back and forth to check […]