Entries by Keith

Tips to Prevent Compromised Facebook Accounts

I always check into my client Facebook accounts first thing in the morning. Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. This morning at 6:30 a.m. I noticed a post on one of the social media sites I follow, it mentioned a large […]

Beware of the Vultures: Is Your Site Mobile-Friendly?

Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures. Those predators who create a feeding frenzy in an effort to scare businesses into buying […]

Social Media Posting Frequency

Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t […]

PWB Has Moved

Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street. Hopping back and forth to check […]

2015 Social Media Predictions

There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post. Many marketers […]

Understanding CTR vs. Conversion Goals

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been […]

Marketing Failure Should Not be a Dirty Word

“It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ~J. K. Rowling While watching the Blood Moon eclipse this morning I was reminded about an experience I had this past weekend. Perhaps […]

Facebook Scheduled Posts

Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there used to be a little clock icon at the bottom left of the post field. When […]