Entries by Keith

Have You Hugged Your Salesperson Today?

In my first “real” job, my boss (head of sales and marketing) once said, “If you go on a sales call and they buy something, it’s sales. If they don’t, it’s marketing.” I’ve spent much of the balance of my career trying to counter that perception. Once upon a time, sales and marketing were more […]

Lifeblood

Referrals are the headwaters of lifeblood for an agency – new business. We greatly appreciate our solid clients, but to survive and thrive, an agency needs new clients. Agency network Second Wind tells us that most agencies average 15% per year in lost billings due to client turnover. What this means for us is a […]

Contact Us

Pity the poor Contact page. The most valuable place on your entire web site – yet often the most overlooked. I’m stunned by how little thought people put into this page. Some want a simple “whaddya’ want?” form-to-e-mail fill in. Others put a little more thought into it, but not much. Mostly, they’re designed for […]

Paid advertising on Facebook: the boost your content needs?

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family […]

Does Your Content Have Superpowers?

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, […]

Social Media Size Guide 2016

To help our social media clients, we created this handy infographic. Print it out and hang it up somewhere handy. If you need help with social media management or social media listening, PWB is here to help. Contact us at 734-995-5000 or at dialogue@pwb.com.

Is This The End for Google+?

I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages. Not many of my […]