Entries by Keith

Paid advertising on Facebook: the boost your content needs?

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family […]

Does Your Content Have Superpowers?

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, […]

Social Media Size Guide 2016

To help our social media clients, we created this handy infographic. Print it out and hang it up somewhere handy. If you need help with social media management or social media listening, PWB is here to help. Contact us at 734-995-5000 or at dialogue@pwb.com.

Is This The End for Google+?

I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages. Not many of my […]

New Year – New AdWords Campaign

It’s a new year so it is not surprising that businesses may be considering new marketing techniques to capture a desired audience. Today I want to share some thoughts on starting new online ads, specifically creating a new AdWords campaign. The biggest challenge is often simple  – where to start? Will my Google AdWords ads focus on […]

2015 in Review – Recap on Cyber Attacks

In January we predicted that website hacking would up-tick in 2015. That really was not much of a prediction for the year, since cyber attacks have been trending for some time. There has been much more hacking than we would have liked to have seen though. “Here we are a year later, and looking back it’s […]

Stand by Your Brand

I’m a big fan of Detroit. I love its gritty, get-it-done, Midwestern style. The tremendous legacy of manufacturing. And just spending time in the City. I’ve never shied away from telling people I’m from the Detroit area when I travel. Even though I didn’t grow up in this area, my family has strong roots here. […]

Let’s Get Hitched

Been thinking about online engagement a lot lately. I’ve had a few clients who wanted to increase online engagement, especially using social media. That’s a noble goal, but ultimately a bit like jousting at windmills. What is online engagement? Likes? Shares? Comments? Re-posts? Sure, it’s probably all that. But do those things build brand loyalty. […]

Digital Advertising Assistance Needed?

Does someone need support for sagging kankles? This example of digital advertising is a good reminder that before running ads, there are several key things to consider: How many characters are available in the title line? How many characters are available in the ad copy? How many lines of ad copy will be visible? How […]