In my first “real” job, my boss (head of sales and marketing) once said, “If you go on a sales call and they buy something, it’s sales. If they don’t, it’s marketing.” I’ve spent much of the balance of my career trying to counter that perception. Once upon a time, sales and marketing were more […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Keith contributed a whooping 71 entries.
Entries by Keith
Referrals are the headwaters of lifeblood for an agency – new business. We greatly appreciate our solid clients, but to survive and thrive, an agency needs new clients. Agency network Second Wind tells us that most agencies average 15% per year in lost billings due to client turnover. What this means for us is a […]
Recently I had the opportunity to participate in a panel discussion at the Eastern Michigan University Center for Digital Engagement. The topic was “The New Face of Branding” with an emphasis on how digital has changed branding. As I was considering my remarks, I realized that digital really has changed the face of branding, but […]
Pity the poor Contact page. The most valuable place on your entire web site – yet often the most overlooked. I’m stunned by how little thought people put into this page. Some want a simple “whaddya’ want?” form-to-e-mail fill in. Others put a little more thought into it, but not much. Mostly, they’re designed for […]
Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family […]
While I was attending the Digital Summit Detroit last week, the topic of white space came up in a few presentations. Meanwhile in some projects at the agency we had some discussions with clients who wanted to fill every available square inch. Early in my career, I was taught that white space wasn’t what was […]
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, […]
To help our social media clients, we created this handy infographic. Print it out and hang it up somewhere handy. If you need help with social media management or social media listening, PWB is here to help. Contact us at 734-995-5000 or at email@example.com.
I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages. Not many of my […]
It’s a new year so it is not surprising that businesses may be considering new marketing techniques to capture a desired audience. Today I want to share some thoughts on starting new online ads, specifically creating a new AdWords campaign. The biggest challenge is often simple – where to start? Will my Google AdWords ads focus on […]
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