Everyone knows that the web is the place to go to find a business. Any client that comes to us knows that to have legitimacy for their business, they’ree going to need a web site that looks professional and stands out in order to get them noticed on the web.
Some clients have a generous budget and want us handle their sites from concept to completion and beyond. Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. They’re looking to us to provide a one-shot solution that will give them not only a great looking site, but also the means to manage it on their own after it’s built.
For these clients that need sites they can manage on their own and a modest budget, our recommendation is to build them a WordPress site. You can get a custom looking site if you know what you are doing and you can work miracles if you are seasoned in HTML and CSS. Meanwhile, the client will be able to go in and add, or edit content, pictures, video, and whatever else tickles their fancy by using the rich text editor and never needing to touch any code whatsoever.
As a bonus of being built on a blog platform, you have a web site optimized for search spiders AND viewing on mobile devices. Though we’re early in the process of exploration, we haven’t yet discovered a downside to the WordPress platform for modest sites. Everyone wins – our clients get a functional site for a reasonable investment, and we;’re able to deliver a great web presence at a price point that was previously impossible. Stay tuned for more as we explore this platform!