Hot off the Press

Everyone knows that the web is the place to go to find a business. Any client that comes to us knows that to have legitimacy for their business, they’ree going to need a web site that looks professional and stands out in order to get them noticed on the web.

Some clients have a generous budget and want us handle their sites from concept to completion and beyond. Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. They’re looking to us to provide a one-shot solution that will give them not only a great looking site, but also the means to manage it on their own after it’s built.

For these clients that need sites they can manage on their own and a modest budget, our recommendation is to build them a WordPress site. You can get a custom looking site if you know what you are doing and you can work miracles if you are seasoned in HTML and CSS. Meanwhile, the client will be able to go in and add, or edit content, pictures, video, and whatever else tickles their fancy by using the rich text editor and never needing to touch any code whatsoever.

As a bonus of being built on a blog platform, you have a web site optimized for search spiders AND viewing on mobile devices. Though we’re early in the process of exploration, we haven’t yet discovered a downside to the WordPress platform for modest sites. Everyone wins – our clients get a functional site for a reasonable investment, and we;’re able to deliver a great web presence at a price point that was previously impossible. Stay tuned for more as we explore this platform!

What Marketers Can Learn From Charlie Sheen

Charlie Sheen seems to know a thing or two about marketing. Take a close look and you’ll see an odd brilliance to his wacky madness. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts.

  • Create a spectacle. Do you remember that one car commercial showing interior and exterior views of the car? Probably not. These bland commercials are a dime a dozen. Now, do you remember that car commercial showing Detroit and Eminem (and few shots of the car)? Yes, you do. To stand out and get noticed, you have to create a spectacle and be different. In a world of sameness, be different.
  • Drink tiger blood. Charlie Sheen described himself memorably as having “tiger blood and Adonis DNA.” Subsequently, Harcos Laboratories launched “Bi-Winning Tiger Blood‚” a $4 energy drink which is “made from 100% passion specifically to make your brain fire in a way that’s not from this particular terrestrial realm,” according to the Harcos website. Be like Harcos. Keep an eye out for market opportunities to launch new products.
  • Be your own drug. Charlie Sheen says, “I am on a drug. It’s called Charlie Sheen. It’s not available, because if you try it once, you will die and your children will weep over your exploded body.” Take some time to identify what makes your business stand out from your competition. Then create a compelling message that answers why you are the best choice. Why should people buy from you and not from your competitor? Charlie Sheen’s unique value proposition is his “drug called Charlie Sheen‚” and no one else has it. That’s unique.
  • Stay on-message. Whether he’s “dealing with fools and trolls”, “dealing with soft targets that are strafing runs in [his] underwear before [his] first cup of coffee”, or busy being “bound by the terrestrial descriptions of the term Goddess”, he is perplexingly persistent in getting his point across. Charlie Sheen isn’t allowing himself to get distracted from his purpose. Charlie has a consistent story wherever, whenever, whatever type of media you see him in. His tone, voice, and message are consistent. Is your marketing consistent? Are you using the same tone, voice, and message across mediums?
  • Be “#Winning”. In today’s era of social media, people want to connect with people, not faceless corporations. And don’t be just a pretty face. Give your brand a personality. Having a personality and a human face lets people more easily connect with your business. Research has shown that purchasing decisions are emotional and as a result people become attached to particular brands based on some personal connection. So, be sophisticated, or be whimsical, or be #winning.

Whether he’s out of his mind or out of this world, I think we all can learn a thing or two from him. What do you think?

Integrating Social Media Channels

Saw an excellent example of using one social media channel to fuel another. And a contest to further drive results. I’m a big fan of the band Dropkick Murphys (you may know them for the song “Shipping Up to Boston” in the film “The Departed.”). I follow the fan page on Facebook and saw a post to win an iPad2.

What an impressive, strategic use of two social media channels! To be entered to win, you simply need to re-tweet all 13 count-down tweets until their new album’s release date. Brilliant! This works on so many levels. It builds Twitter followers, and it virally expands buzz leading up to the album’s release date. One of the sharper social media promos I’ve seen. And, as a fan, it makes me even more excited to go see them live next week!