For most of our assignments, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. The problem with coming up with a domain name isn’t the registration process. It’s fairly inexpensive and straightforward to purchase one. The challenge really is coming up with a domain that is memorable and appropriate for your business and brand.
Domain names play a key role in online (and offline) visibility and popularity. A few things to consider: Avoid hypens, shorter is better, make it easy to spell, stick with .com extensions, and use a domain name generator.
Avoid hypens. Hypens make it harder to verbally share your domain name. You’ll get tired of always having to say repeat yourself.
Shorter is better. Shorter names are easier to remember and will fit better on a business card or outdoor billboard.
Make it easy to spell. Avoid using numbers or letters to represent words, such as “2” to mean “to” or “u” to mean “you”. For example, instead of Flowers2Go.com use FlowersToGo.com. And don’t even think of using CarpetCare4U.com.
Stick with .com extensions. Dot com domain names are by far the most popular. And they are perceived as being more credible. How many websites do you visit that have .TV‚ or .biz, or .us? One more thing – Most web browsers default to adding a .com to the end of a web address when someone types in the name of website. If someone types in “WhiteHouse” in the browser bar, Internet Explorer will automatically go to “WhiteHouse.com” and not “WhiteHouse.gov”.
Use a domain name generator. I like to use NameStation.com when brainstorming potential domains. This site has various tools to help you come up with domain name suggestions, generate hundreds of names based on selected keywords, and check the availability of thousands of domain names in minutes.
If you like what you see and want even more advice on your social media and interactive marketing programs, contact us .